Pride Oreo

June 27, 2014

This was the political confection of 2012. Created in print to celebrate Gay Pride (or to sell cookies), this rainbow Oreo caused some to call for a boycott on Oreos.

On June 25, 2012 Kraft-Nabisco’s Facebook page displayed this Oreo accompanied by “June 25 | Pride” with the text “Proudly support love!”  While the response was overwhelmingly positive (297,700 likes), a boycott Nabisco campaign also started on Facebook (100 likes).